The climate manifesto
During 2008 the climate manifesto was launched. The manifesto states;
We need a global price on CO2 emissions. We need more support for climate friendly technologies. We need to implement climate requirements for products.
We need a global price on CO2 emissions
Reduced emissions must create value
The opportunities for cutting emissions are widespread. Given economic incentives the most effective, efficient and dynamic solutions to climate change will be driven by business.
Instead of paying to keep emitting CO2, businesses will choose to pay less to use renewable energy and replace old aircraft, trucks and cars with more efficient alternatives. As an effect, more consumers will choose cheaper, more environmentally friendly alternatives.
With economic incentives in place, we can curb climate change.
We need more support for climate friendly technologies
Technology push can really make a difference
If emissions are to be brought down to very low levels technological development will play a key role. The time lag must be shortened for promising solutions. Renewables, climate efficient transportation and clean processing of fossil fuels can make a big difference.
We need to implement climate requirements for products
Release the power of the consumer by providing information and holding products to higher standards
As a consumer, you currently have no way of knowing if one product is better for the climate than another.
By implementing climate efficiency requirements and standards, we decrease the number of harmful products reaching the market over time. Good examples of this are climate-related building standards and certification of environmentally friendly cars.
Credible climate labelling will support consumers in making well-informed choices. Labelling of the energy efficiency of household appliances is already setting an example.
In less than 3 months over 150 000 people signed up. Every signature for the climate manifesto became a symbolic figure. The figures went on a tour of Europe from Brussels to Poznan, places where the worlds leading decision makers met to discuss climate issues. The events in, 7 major cities, clearly visualised the massive public support for the necessary decisions that need to be made in order to curb climate change. As of September we have joined forces with the UN Seal the Deal program.
You can still show your support by signing the petition for a fair climate agreement at the Copenhagen conference by visiting Seal the Deal.
A paneuropean campaign showed the public support of 244 500 people
More than 244 500 people have signed the climate manifesto. During 2009 we will make sure that the world’s leading decision makers know that all these people are expecting results.
At the World Business Summit Climate Change in May 2009 more than 500 global business leaders met in Copenhagen to focus on a shared vision and a set of recommendations from a business perspective towards a new, global framework on climate change. As they arrived to Copenhagen airport a campaign about the initiative made the visitors come eye to eye with all the people that had signed the climate manifesto.
Brussels
September 22, 2008
The launch of the event tour around Europe
Poznan
December 1, 2008
COP14 - the UN Climate Conference
A paneuropean campaign
May 12-26, 2009
Targeting international opinion leaders
New York
September 22, 2009
UN Summit on Climate Change
Copenhagen
December 7 – 8, 2009
COP15 – the UN Climate Conference
Brussels: The event starts
At Place du Luxembourg a sea of orange figures covered the lawn, facing the EU-Parliament. A colourful reminder of the strong support the decision-makers have to take the right actions to combat climate change.
Behind the scene: the making of the figures.
The figures went on a tour of Europe making a stop at Brussels, Berlin, Hamburg, Copenhagen, Stockholm, Warszawa and Poznan, as world leaders met to discuss climate change.
Manifesting the massive support
Staging an event with thousands of people can encourage politicians to make the right decisions for the climate. Getting all these people on a tour would however involve a huge emission of carbon dioxide.
To create an equally strong visual impact with a minimum of environmentally damaging effects, our lightweight figure will embodied each and everyone who signed the manifesto.
In less than 3 months over 150,000 people signed the climate manifesto. Each signature became a symbolic figure. The figures went on a tour of Europe visiting 7 cities from Brussels via Berlin, Hamburg, Stockholm, Warsaw, Poznan to Copenhagen.
In Brussels, at Place du Luxembourg, a sea of orange figures covered the lawn in the middle of the square. During the night, 15 people had been working for hours to place all the figures on the lawn. The figures stood in rows facing the EU-Parliament.
The figures spent almost a week here in Brussels. Thousands of people passed by and was reminded of the massive support the decision-makers have to take the right actions to combat climate change.
Brussels
September 22, 2008
The launch of the event tour around Europe
Poznan
December 1, 2008
COP14 - the UN Climate Conference
A paneuropean campaign
May 12-26, 2009
Targeting international opinion leaders
New York
September 22, 2009
UN Summit on Climate Change
Copenhagen
December 7 – 8, 2009
COP15 – the UN Climate Conference
Poznan: Almost 200,000 figures
The event tour made a grand finale at the United Nation Climate Change Conference in Poznan. Almost 200,000 figures was set up to greet the international arrivals.
Visitors could discuss the climate manifesto and sign the manifest in our event stall.
A final stop at the UN COP14
At Poznan, Poland, the climate signature tour reached its final destination. The sea of now almost 200,000 figures was set up during the night of December 1st, the very same day as the United Nations Climate Conference started just a few hundred meters away.
The manifestation of public support of the Climate Manifesto was quite an impressive view. A sea of figures was accompanied by a few giant figures - each representing 10,000 signatures. The event attracted lots of attention from passersby and media. Representatives from the European Unions Climate Action initiative, running their own event not far away, came by too. And of-course they signed-up.
The installation was right outside the Old Brewery, or Stary Browar as the locals say. in the city centre and very near the Old Town. Thousands of Poznan residents pass by every day and there are also many foreigners walking around this part of town. The city of Poznan had over 10,000 visitors during the time of the climate meeting.
The UN conference called COP14 lasted for 10 days. We made sure the 200,000 yellow representatives manifested the public opinion on site during the whole period in Poznan.
Brussels
September 22, 2008
The launch of the event tour around Europe
Poznan
December 1, 2008
COP14 - the UN Climate Conference
A paneuropean campaign
May 12-26, 2009
Targeting international opinion leaders
New York
September 22, 2009
UN Summit on Climate Change
Copenhagen
December 7 – 8, 2009
COP15 – the UN Climate Conference
Europe: Eye to eye with the worlds business leaders
The signatures where used to form a huge eye to show the leaders of the world that all the people that has signed the manifesto is looking for results.
Full-page advertisements were published in major European magazines, forming a massive Pan-European campaign.
About 500 global business leaders attended the summit, most of them arrived at Copenhagen airport where they came eye to eye with the campaign.
A massive Pan-European campaign
During 2009 the second step of the campaigned targeted international opinion influencers. The objective was to secure vitality and empower the climate initiative. The new advertising campaign used the hundreds of thousands of signatures to visualise a huge eye. This eye conveyed a strong visual message to the onlooker. It clearly stated that there is a huge support for the leaders of the world to take the right decisions for the climate. All those who have signed are looking for results.
Full-page advertisements ran in a massive Pan-European campaign. The campaign was published in major European magazines such as, the Economist, European Voice, Financial Times, Monocle as well as the National Geographic.
In Copenhagen as the World Business Summit on Climate Change, took place, Vattenfall made sure that as many as possible could see that all who have signed the climate manifesto is waiting for results. The huge eye looked straight into the crowd as they arrived at the airport, left the gate or entered the event stall.
About 500 global business leaders attended the summit during May 24 – 26. And most of them arrived at Copenhagen airport. Here they came eye to eye with the new Campaign about the climate signature initiative. At Copenhagen airport, an event stand was open for all visitors. They were welcome to discuss the manifesto, get answers to any questions, and of course they could read and sign the manifesto.
Brussels
September 22, 2008
The launch of the event tour around Europe
Poznan
December 1, 2008
COP14 - the UN Climate Conference
A paneuropean campaign
May 12-26, 2009
Targeting international opinion leaders
New York
September 22, 2009
UN Summit on Climate Change
Copenhagen
December 7 – 8, 2009
COP15 – the UN Climate Conference
New York: Seal the Deal
Lars G Josefsson, CEO at Vattenfall and Georg Kell, Executive Director, UN Global Compact at the Summit on Climate Change in New York.
The diplopma showing that a total of 244 388 signatures has been gathered. View diploma (pdf)
As of September 2009, Vattenfall and the UN campaign Seal the Deal has formally joined forces.
The climate signature joins forces with the UN Seal the Deal.
A total of 244,388 signatures from Vattenfall´s global climate initiative have now joined the UN program ”Seal the Deal”. Lars G Josefsson, CEO at Vattenfall was proud to be handing over the signatures at the Summit on Climate Change in New York on the 22nd of September.
“Seal the Deal” is a campaign within the UN environmental program. Signatures and various events are to serve as a reminder to world leaders that they are required to negotiate an effective and fair agreement at the major climate conference to be held in Copenhagen in December.
By joining forces with the UN Seal the Deal Campaign, the signatures from the Climate Signature Initiative will keep being a focus for the decision makers and leaders of the world.
Nearly two thirds of world heads of state attended the climate summit in New York. At the meeting Lars G Josefsson got a warm welcome as he handed over the diploma stating the support of nearly 250,000 people.
”The number of signatures, nearly a quarter of a million, reflects people’s huge engagement in the climate issue. The UN’s worldwide “Seal the Deal” campaign has the same goal as our climate initiative”, Lars explained. ”They both aim to bring about a positive decision on the climate at COP15 in Copenhagen”.
Brussels
September 22, 2008
The launch of the event tour around Europe
Poznan
December 1, 2008
COP14 - the UN Climate Conference
A paneuropean campaign
May 12-26, 2009
Targeting international opinion leaders
New York
September 22, 2009
UN Summit on Climate Change
Copenhagen
December 7 – 8, 2009
COP15 – the UN Climate Conference
Copenhagen: COP15
The United Nation Climate Conference, COP15
During December 7 – 18, 2009, Copenhagen will host governmental representatives from 170 countries as the parties of the UNFCCC leaders and world decision makers meet.
The ambition of the Danish government is that the Conference will result in an ambitious global agreement incorporating all the countries of the world. A new Copenhagen Protocol will be drawn up to replace the Kyoto Protocol to prevent climate changes and global warming.
The official COP15 site (New window)
United Nations Framework Convention on Climate Change (New window)
Vattenfall at COP15 (New window)
Read about the outcome from COP15.
Vattenfall at COP15 (New window)
At Brussels the event tour made an impressive visual start at Place du Luxembourg. The figures, representing each signature for the climate manifesto transformed the square into an orange sea. A large screen announced that all who had signed the manifesto had arrived, right on the doorstep of the EU-Parliament.
